Whether you want to grow your business or market a non-profit organization, Facebook advertising can be a great way to help your brand reach new audiences.
With this in mind, here are our favorite ideas for improving your Facebook ad copy:
Keep it short
Many social media marketers tend to forget that the Facebook ad text is cut to 125 characters.
If you are also marketing an existing message in the brand’s news feed, make sure the most important text is at the beginning of the message.
Stick to Call to Action (CTA)
One way to shorten the text is to limit your call to action (CTA) – the specific action you want a Facebook user to take after seeing your ad.
Choose words that complement your look
Facebook ad text should always complement your creativity, whether it’s a static image or a video.
For example, if you are marketing a sale, use a Facebook carousel to show what you are selling, and then use the copy to mark specific discounts or price ranges from what users see.
Do not forget your brand name
People who see your ads on Facebook are usually unfamiliar with your organization. With that in mind, the most important thing is to make sure that the text that accompanies your ad conveys the voice of your brand well (even if it’s only 125 characters!).